designing a light installation that celebrates the differences in communication styles between cultures
In a ‘Light through Culture’ workshop in Ankara three light installations were built to celebrate the richness in cultural differences between Turkey and the Netherlands. ‘Recht-door-Zee’ was one of the installations explaining the multiple ways to convey a message by showing the impact of differences in communication styles. The ‘Light through Culture’ installations were exhibited three times, at the METU University Ankara, the Dutch Technology Week at the Eindhoven University of Technology and the Dutch Design Week in Eindhoven.
In the translated light installation, the visitor will be faced with a flow of luminous water, representing the communication of a message going from the messenger to the receiver as the water was falling on the ground. The flow of water and therefor the force of the landing on the ground could be influenced by tactics or signal words by pushing ‘tactics’ into the water flow. The tactics direct the water in another direction; using more than one tactic will eventually create a more complex path, making the landing subtler with less impact on the receiver. Where the Dutch tend to deliver straightforward, the Turkish empathy more with the receiver of the message by choosing a longer path of communication.